Metro Africa Xpress (MAX) Recruitment 2022/2023 – The Metro Africa Xpress is recruiting suitable candidates to fill in the vacant positions in their company. Interested candidates should kindly follow the descriptions listed below to apply.
Metro Africa Xpress (MAX) – We are a team of passionate people and a leading technology-enabled company driven by a vision to solve the mobility challenges in Africa. We want to get people and goods to their destinations hitch-free. It is personal for us because we understand the frustration of epileptic transportation. We are making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators.
We are recruiting to fill the position below:
Job Title: Director of Product Marketing (Acquisition)
Location: Nigeria
Employment Type: Full-time
Job Descriptions
- We are looking for a reliable and seasoned Director of Product Marketing (Acquisition) who will be responsible for developing and directing all the marketing activities and campaigns for MAX’s growing suite of product offerings. You will thus be accountable for driving explosive user growth, while also optimizing for cost of acquisition and lifetime value.
- You will lead a team consisting of digital and field marketing professionals, and integrate within the broader Marketing function which also entails Communications & PR as well as an in-house creative team. You will further oversee MAX’s creative and field marketing agencies – setting their KPIs and ensuring that MAX reaps a return on investment from this collaboration.
- This role will initially focus on MAX’s home market in Nigeria, while also providing key strategic advice to our growing operations across Africa as these are set up.
- As the Director of Product Marketing you’ll report to the Chief Marketing Officer and work closely with internal stakeholders such as product development, finance, growth, and other departments involved in the product lifecycle — from ideation to design and delivery while you ensure product viability to enable MAX to deliver value to all stakeholders.
Key Roles
- Product marketing strategy and planning:
- Working with the Product team, you will develop an annual marketing plan that supports the business’ Product scale goals and objectives.
- This plan will capture quarterly priorities, KPIs and the marketing initiatives and campaigns that will enable their achievement.
- With the support of the MAX internal team and agency partners – the plan will provide a 360 degree, through the line support for MAX’s product growth, and cover digital, field marketing and communication / PR interventions.
- Prior to deployment, you will lead efforts to test and validate product marketing messaging through methods such as focus groups, interviews and A/B testing.
- You will also conduct competitive research and analyze their product, marketing and distribution strategies – to ensure MAX’s positioning stands out and is competitive
- Serve as the primary custodian of the MAX product marketing data dashboard, providing end to end tracking of the performance of our user acquisition funnel.
- Oversee implementation of marketing automation, marketing analytics, and high-performance marketing tools.
- You will play the leading role in developing and executing integrated marketing campaigns aimed at advancing the objectives outlined in the annual marketing plan.
- You will develop and implement a marketing campaign framework for the company, outlining the seasonal recurring campaign windows, as well as the approach for more opportunistic plays when these are available.
- On the digital front, you will ensure MAX has a highly effective digital marketing funnel that generates high quality leads that convert to users at targeted rates.
- On the experiential / field marketing side, you will direct the activities of MAX’s partner agencies to generate high levels of awareness and foot traffic to activation points, converting relevant prospects into leads.
- Finally, working with agency partners and directly with our in-house creative team, oversee the development and deployment of high quality and high performance marketing materials and their placement in relevant media.
- Throughout campaign execution, be ultimately accountable for the marketing budget invested and on demonstrating return based on agreed metrics.
- Manage a growing team of marketing professionals (currently 2) as well as relevant agencies.
- Work cross-functionally with Product, Operations, and Growth teams.
- Lead customer-centric thinking and craft programs to address and retain target market
- Motivate, develop and inspire an enthusiastic team to achieve remarkable results
- Implement a systematic 1 on 1 feedback and performance review system
- Coach team members to deliver exceptional results.
Minimum Qualifications
- Candidates must possess a Bachelor’s Degree in Marketing, Advertising, Information Technology, Economics, Business Administration or other relevant field.
- At least 8 years in the field of marketing, dealing specifically with product marketing, with accountability for lead generation and revenue.
- Vast experience in the creation and execution of high performing marketing campaigns – including digital, field and mass media marketing.
- Ability to work in a global context – Previous experience working in high-impact environments is preferred.
- Proven track record of engagement with C-suite stakeholders.
- Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams.
- Past track record of recruiting and developing a high performing team.
- Passionate about customers and demonstrated experience at building strong relationships.
- Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
- Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment.
- Data-driven method for decision making using KPIs and metrics.
Job Title: Director of PR and Communication
Location: Nigeria
Employment Type: Full-time
Job Descriptions
- We are looking for a reliable and seasoned Director of PR and Comms who will design and implement marketing strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness across Africa and beyond.
- You will bring to the table a prodigious writing talent, while also feeling at ease in engaging stakeholders (including media), and overseeing the creation of a range of communication materials (including reports, videos etc.)
- As Director of PR and Communication, you will report to the Chief Marketing Officer and coordinate with internal teams (e.g. Marketing and Communications) to maximize brand awareness among our key stakeholder audiences. You will have the support of an in-house brand and design team within the broader Marketing function, as well as MAX’s contracted PR agency.
- Your role will entail three key focus areas. The first is to support our customer acquisition efforts in our various operating markets, by generating high-quality, relevant media coverage and content for stakeholder engagement (such as materials aimed at Government and Business stakeholders).
- The second area relates to investor communication – ensuring that both current and potential stakeholders regularly get to know of MAX’s mission, journey and impact, and in direct support of our investment fundraising efforts. MAX also actively seeks our relevant grant opportunities and support of global impact funding organizations – who thus also fall into your remit of audiences.
- Finally, you will oversee our organizational storytelling more broadly, supporting our thought leadership across our content pillars by driving the creation of high-impact communication assets – including annual reports, corporate videos and flagship presentation decks aimed at our global stakeholder base.
Key Roles
- Measurably build awareness of the MAX brand
- Cultivate and maintain relationships with media and influential stakeholders
- Arrange interviews and press releases to promote our company and its products/services
- Plan and execute relevant physical and digital events to advance the MAX narrative
- Track and influence media coverage
- Report on PR campaigns’ results
- Safeguard trust in the MAX brand by leading our issues management and crisis response efforts
- Take ownership of ongoing communication efforts aimed at current and potential investors and other key stakeholders (including government, media and corporate partners).
- Build and curate a database of MAX’s impact, conveyed through human stories, and core statistics.
- Develop and deliver on a Communication Strategy and Content Plan – leveraging owned and earned media channels, as well as events, conferences and sponsorships / CSI engagement to appropriately position MAX.
- Oversee MAX’s ESG reporting, and efforts required to achieve B-Corp certification.
- Measure and track key performance metrics on digital and offline communication efforts
- Maintain a keen understanding of industry trends that are relevant to company mission
- Report on quality and reach of coverage
- Track media share of voice, including relative to competitors.
- Build a strong team and delegate effectively
- Motivate, develop and inspire an enthusiastic team to achieve remarkable results
- Manage MAX’s communication partner agencies in Africa and globally
- Implement a systematic 1 on 1 feedback and performance review system
- Coach team members to deliver exceptional results.
Minimum Qualifications
- Candidates must possess a Bachelor’s Degree in Marketing, Communications, Journalism or relevant field
- At least 8 years of experience in Public Relations (PR) Director, PR Manager or similar role
- Solid experience coordinating successful PR campaigns
- Ability to work in a global context – Previous experience working in high-impact environments is preferred
- Excellent communication and presentation skills with confidence to serve as the company’s spokesperson
- Expert knowledge of social media, online marketing, and internet culture
- Experience in managing delivery through partner agencies
- Ability to conduct market research and present reports
- Proven track record of engagement with C-suite stakeholders
- Strong leadership skills; extensive experience in managing and mobilizing cross-functional teams
- Past track record of recruiting and developing a high performing team
- Passionate about customers and demonstrated experience at building strong relationships
- Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
- Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
- Data-driven method for decision making using KPIs and metrics.
Job Title: Field Marketing Manager
Location: Nigeria
Employment Type: Full-time
Job Descriptions
- We are looking for a reliable and seasoned Field Marketing Manager who will manage, plan, field marketing campaigns and coordinate day-to-day projects and other marketing employees across Nigeria and our growing footprint across Africa.
- You’ll play a major role in executing and measuring results of various marketing campaigns.
- You must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial and fast-paced environment. We are also committed to and encourage equal opportunity.
- As Field Marketing Manager you will report to the Director of Product Marketing and coordinate with internal teams (e.g. Growth/Sales). You will be supported by a growing number of Field Marketing Associates, as well as MAX’s dedicated field marketing agency.
Key Roles
- Planning field marketing events, including choosing locations, materials and staff for assignments.
- Managing key vendor relationships, including MAX’s field activations agency partners, collateral suppliers and licensing intermediaries.
- Liaise closely with the Field Sales team, in order to ensure field marketing efforts deliver quality leads that the FS team can close.
- You will be in charge of a field marketing calendar of events, which will likely include multiple activations, across multiple cities in multiple countries, at any given time.
- The field marketing calendar you develop will also need to make provision for seasonal promotional opportunities, as identified in conjunction with the Director of Product Marketing.
- Auditing the results of field marketing efforts to identify strengths and weaknesses and adjust methods accordingly.
- Deliver a results report for every activation activity, as well as weekly and monthly reports of activation activity impact per city.
- In particular, develop processes to measure footfall, reach, engagements and number and quality of leads generated.
- You will also take accountability for the budgeting process for individual field marketing interventions, and report on key metrics such as cost per lead.
- Ensure all events and field marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
Minimum Qualifications
- Candidates must possess a Bachelor’s Degree in Marketing, sales or relevant field
- At least 5 years of experience delivering, accelerating, and expanding sales pipeline through regional marketing or similar role
- Strong written and oral communication
- Ability to communicate in Yoruba and Pidgin an advantage
- Highly organized and proficient at managing multiple projects at the same time
- You are entrepreneurial and work well in a rapidly changing environment
- You are creative, innovative, and always think outside the box
- Ability to work in a global context – Previous experience working in high-impact environments is preferred
- Past track record of recruiting and developing a high performing team
- Passionate about customers and demonstrated experience at building strong relationships
- Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
- Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
- Data-driven method for decision making using KPIs and metrics.
Job Title: Driver Operations Manager
Location: Lagos
Employment Type: Full-time
Job Descriptions
- We are looking for a Driver Operations Manager who will strategically oversee all aspects of our Driver Welfare and Driver Operations team. You will be a strategic thinker with strong organizational and problem-solving skills.
- You will have strong research experience, an analytical mind and outstanding presentation skills. You will be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial and fast-paced environment.
- This is a full time, permanent and long-term position reporting to the GM Driver Operations with access to MAX’s executive team.
Key Roles
- Ensure operational adoption of all strategies that aid optimal Driver welfare management
- Ensure operational adoption of all strategies that aid Field Operations Management
- Improve External Customer Experience via targeted process improvement that ensures champions welfare are priority
- Ensure all Information Technology put in place by MAX are optimally used for real time location update for all champions with weekly/monthly reports done
- Build the Driver Setup Organization to effectively support the rollout of 20,000 Champions
- Ensure our driver onboarding verification processes is top notch and meet international standards
- Create Key Performance index across all teams
- Ensure Recruitment requirements attracts best Testers, Trainers, Data Entry, Welfare Analyst, Field Ops Analyst, Customer Service Agent, Verification Officers
- Create proactive and reactive solutions to champions complaints
- Ensure proper research is done to enable us negotiate and ensure we have the best service offerings from Insurance companies to provide Family HMO for drivers across the platform
- Ensure standard response protocols are put in place around emergency related issues and turnaround time across all MAX locations must be benchmarked at optimal industry standard
- Responsible for current updates and reviews of government rules and driving regulations and create policies that ensures champions are compliant
- Ensure laid down processes/specifications are adhered to in champion selection by the Academy
- Oversee operational cost of the department ensuring cost is within approved budget
- Co-ordination of champions to ensure timely pickup during activations.
- Ensure proper record management of personnel, expenditures.
- Create strategies that ensures we have in place a world class customer service team.
Minimum Qualifications
- 5+ years’ logistics or general transportation experience
- Candidates must possess a Bachelor’s Degree in Logistics, Accounting or related field
- 5+ years in operations leadership, strategic planning, product development, and management consulting in a fast-paced global organization
- Deep understanding of technology, product management, and change management
- Deep understanding of marketing, sales, finance and operations
- High levels of energy and drive, willingness to work hard
- Experience in Mobility/Fintech/Gig-economy/eCommerce
- Excellent communication and interpersonal skills
- Strong planning, coordination and organizational skills
- Outstanding research and analytical abilities
- Strong Project and Program management skills.
- Global leader and thinker with the ability to make quick strategic decisions.
- Highly energetic, self-motivated & proactive.
Application Closing Date
28th April, 2022.
Method of Application
Interested and qualified candidates should send their CV to: recruitment@maxdrive.ai using the Job Title as the subject of the email.
Note: We are committed and encourage equal opportunity.
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