Lagos Business School | Job Application Portal Now Open; There is an ongoing recruitment exercise by Lagos Business School to enable all interested and qualified persons to apply or register successfully using the application link and portal in this article below.
Lagos Business School, an Educational institution is recruiting to fill the position below:
Job Title: Business Intelligence and Digital Marketing Officer
Location: Sangotedo Ajah, Lagos
Employment Type: Full-time
Job Details
- The primary purpose of this role is to develop and execute traditional and digital marketing plan, developing marketing materials and conducting market research.
Essential Duties / Key Job Roles and Responsibilities
Includes but not limited to the followings:
- General marketing administration including reporting and analytics.
- Identify emerging trends with data mining, analysis, and interpretation to evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
- Developing and managing digital marketing campaigns utilizing a range of techniques including and not limited to paid search, SEO, and PPC.
- Developing and managing social media strategy and engagements.
- Manage and upload content on the website
- Promote company’s products and services in the digital space.
- Evaluating customer research, market conditions, and competitor data.
- Conduct periodic market research and generate industry-specific reports.
- Develop and manage marketing materials.
- Identify, develop and generate intelligence from marketing activities and marketing channels.
- Devising strategies to drive and track online traffic to the company website and provide internal reports regularly.
Qualifications
- Bachelor’s degree in any discipline from a recognized University.
Skills Requirements:
- Must possess computer skills, including, but not limited to Microsoft Office Suite.
- Experience in E-commerce, SEO, PPC, Email marketing, and social media
- Must understand and be proficient in both traditional and digital marketing
- Must be a thinker and possess the ability to support strategic planning and execution for marketing activities
- Data analysis skills using Ms-Excel and other statistical packages
- Experience managing PPC, SEO, and Affiliate programs
- Strong understanding of current online marketing concepts, strategy, and best practices.
Professional Qualification:
- A professional qualification will be an added advantage
Experience:
- Minimum of 3 years relevant work experience.
How to Apply
Interested and qualified candidates should:
Click here to apply
Application Deadline 7th May, 2021.
READ: Palo Alto Networks | 2021 Job Recruitment: Click Here to Apply
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